Big quantity = low prices. Low prices = big profits. Beginners shy away from thinking in BIG QUANTITY. You are never going to get rich selling a couple of dozen of something. Until you adjust yourself to bog quantity thinking, you will get nowhere.
To test market a product, always buy a small quantity of the product (regardless of unit cost) before you really leap in. This small quantity can support your test ad or your test in a retail outlet. If your test proves successful (IMPORTANT: based on your future big quantity cost), there is no doubt what will happen after your big quantity purchase. You are going to clean up! With assurance like that, you can hock even your most treasured possessions. If your test was carefully and wisely conducted, you have little risk. This is one of the magic expansions principles of mail order. From a simple test ad, we can expand nationwide almost overnight. Profits can mushroom immediately into giant proportions. Be reasonable. Be sensible. Suppliers quote in big quantity for two reasons. First, they want to offer you the very lowest price. Second, they can only hold their costs down by producing in quantity. You can easily get small quantities for testing by ordering “samples” or by purchasing from jobbers at higher prices. You are not concerned with unit profit at this stage. You are basing all your plans on big quantity price which will bring the big profits.