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5 reasons to avoid sulfates  (Sulfate free Surfactant )

Hair loss

Follicular damage is one of the most common side effects of persistent sulfate use. Damaged follicles have a harder time holding on to hair, which can lead to hair loss.

Scalp and skin irritation

More sensitive scalps can be agitated by sulfates, leading to tender skin, redness, dryness and itching.
This is because sulfates strip away the protective lipids (natural fats) that otherwise protects the hair.

Dull and lifeless hair

As sulfates corrode hair, the strands become porous, which manifests as a faded color and an overall dull,
lifeless appearance.

Toxic by products

One of the by-products of manufacturing SLES is 1, 4-dioxane, a known carcinogen. And while manufactures try to remove this compound, only a certain degree can actually be cleaned, meaning some gets left in the  final shampoo.

Environmentally unconscious

Most industry sulfates are produced from petrolatum,
a costly and non-renewable resource.